Branded Games, Marketing

Score big points with a branded mini game

Brands can boost their digital marketing efforts by connecting with their audience in a way that resonates with them. One such way is to literally put their brand in the hands of their customers with an interactive and memorable branded game; also called a mini-game.


Games grab attention


The attention span of consumers are quickly becoming shorter, and with so much content available across different media and the fact that consumers are increasingly switching between different devices and screens in a single day, it’s becoming more difficult to get the attention of the consumer.


Games break down barriers


Everyone of all ages, race and gender love games. Mini games can help both business-to-consumer (B2C) and business-to-business (B2B) companies from a variety of industries such as FMCG, media, banking, marketing and so on. Games can be successfully used for marketing, sales, human resources, training, corporate communication – the list goes on.


Games are mobile


Always have a mobile first strategy. Mobile use continues to grow rapidly around the world and has become the main way to access and interact online. In terms of design and development, If the game works on mobile, it’s a whole lot easier to make it work on tablets, desktop and even connected TV’s.


Games get results


Here are the most important steps to help you achieve this:

(1) Set your strategy, goals and success criteria. A branded game has many benefits, but marketers should use it to achieve one of these core objectives. awareness, acquisition, engagement or sales.

(2) Select your audience and community. Stay focused and ensure you can tap into key likes and emotions of their user personas.

(3) Technology. Once you know who your audience is, build a game that can be played on the most popular operating system, browser, devices and screen sizes. It’s expensive to try and make the game work on everything.

(4) Marketing. Tell your existing customers about your game through all your online and offline channels. Invest in advertising your game to potential new customers. Give the game user the opportunity to share the game on their favourite social media channels. If the game hits the spot with your customers, the viral nature of it will do the rest.

(6) Simplicity. The game must be easy to play, easy to win, easy to share. Keep it simple stupid (KISS) – I can’t stress this enough!


Games tell a story


A mini-game may be a fun way to get your customer to engage with your brand, but in order for your game to have a long-lasting effect make sure that you don’t just develop a game… you need to build a story. Done right, branded mini games can be a highly effective way to promote your brand message.